What Should a Brand Identity Package Include?
A brand identity package can provide the visual system a business uses across its website, social media, advertising, documents, signage and other customer touchpoints. It usually includes more than a logo. Depending on the provider and package, a brand identity may also define: The exact scope can vary significantly between designers and branding agencies. Some packages provide a relatively simple visual identity. Others include broader strategy, messaging and a complete system for applying the brand across many different channels. Understanding what may be included can help businesses compare providers and determine which deliverables they actually need. If you are comparing professional providers, you can also explore our Branding & Logo Design Services page. What Is a Brand Identity Package? A brand identity package is a collection of visual and sometimes verbal assets designed to create a consistent business identity. The package may provide the tools required to apply the brand […]
