Choosing between a social media agency and a freelancer can be difficult because both may offer similar services while operating in very different ways. A freelancer may personally handle strategy, content, scheduling and communication. An agency may have several specialists responsible for different areas of your social media activity. Neither option is automatically better. The right choice depends on the services you require, your budget, the number of platforms involved, content requirements, advertising needs and how much ongoing support your business expects. Before comparing providers, it helps to understand exactly what each option may offer. If you are still determining the scope you require, our guide to What Does Social Media Management Include? explains some of the services that may be involved. What Is a Social Media Freelancer? A social media freelancer is an independent professional who provides social media services directly to clients. Depending on their skills and experience, […]