Google Ads can give small businesses a way to reach potential customers at the moment they are actively searching for relevant products or services. However, one of the first questions many businesses ask is: How much should a small business spend on Google Ads? There is no universal Google Ads budget that suits every small business. The amount required can vary considerably depending on the industry, competition, location, keywords, business goals and the value of each potential customer. A useful budget should therefore be based on what the campaign is trying to achieve rather than choosing an arbitrary monthly figure. If you are comparing professional support, you can also explore our Google Ads Services page and request quotes from suitable providers. What Makes Up a Google Ads Budget? When planning a Google Ads campaign, it is important to distinguish between the different costs involved. A Google Ads budget may include: […]