Choosing between a Google Ads agency and a freelancer can be difficult because both may offer campaign management while operating in very different ways. A freelancer may personally manage your account, strategy, optimisation and communication. An agency may have several specialists responsible for different areas of your advertising. Neither option is automatically better. The right choice depends on your advertising objectives, campaign complexity, budget, industry, required services and the level of ongoing support your business needs. Before comparing providers, understand exactly what each option is offering. If you are still determining the services you require, our guide to What Does Google Ads Management Include? explains some of the work that may be involved. What Is a Google Ads Freelancer? A Google Ads freelancer is an independent professional who provides Google Ads services directly to clients. Depending on their experience and specialisation, they may provide: Some freelancers specialise entirely in Google […]