Google Ads management can involve much more than simply creating advertisements and choosing a daily budget. Depending on the business, campaign type and provider, management may include strategy, keyword research, campaign setup, conversion tracking, bid management, search-term reviews, negative keywords, ad testing, budget allocation, reporting and ongoing optimisation. The exact service can vary significantly between providers. Understanding what Google Ads management may include can help you compare proposals and determine whether the service being offered matches your advertising requirements. If you are comparing different types of providers, our guide to Google Ads Agency vs Freelancer: What Should You Compare? explains some of the differences to consider. What Is Google Ads Management? Google Ads management is the ongoing process of planning, creating, monitoring and improving paid advertising campaigns within Google Ads. Depending on the account, this may involve: Some businesses may require only one campaign type. Others may operate multiple campaigns […]