Google Ads cost per click can vary significantly between campaigns, industries, keywords and individual searches. There is no single fixed price for clicking a Google advertisement. The amount paid can change according to the advertising auction, competition, search intent, location, campaign settings, bidding strategy and other factors. A keyword may therefore generate clicks at different prices at different times. Understanding what affects cost per click can help businesses interpret campaign costs more effectively and compare Google Ads strategies on more than price alone. For a broader look at overall advertising expenses, see What Affects the Cost of Google Ads in Australia?. What Is Cost Per Click in Google Ads? Cost per click, or CPC, is the amount an advertiser pays when somebody clicks an advertisement under a cost-per-click advertising model. For example, if a campaign generated: The average cost per click would be $5. However, this does not mean every […]