SOCIAL MEDIA PACKAGES IN AUSTRALIA
Looking For A Social Media Package For Your Business? Compare Social Media Management Packages, Services And Approaches From Independent Providers Who Service Australian Businesses.
Social Media Packages Can Differ Considerably In Platforms, Posting Frequency, Content Creation, Community Management, Reporting And Pricing. Understanding What Is Included Can Help You Compare Your Options More Effectively.
What Are Social Media Packages?
Social media packages generally combine a defined selection of social media management services within an agreed scope or pricing structure.
A package may cover content planning, content creation, publishing, account management or a combination of services.
Some providers structure packages according to the number of social media platforms being managed.
Others may base packages on posting frequency, content formats, community management requirements or the amount of strategic support included.
Paid social advertising may be included in some packages or offered as a separate service.
Any advertising budget paid directly to social media platforms may also be separate from the provider’s package fee.
There is no standard social media package that is suitable for every business.
Compare Digital Services helps Australian businesses explore different social media management services, packages and independent providers before deciding which option may suit their requirements.
What Can A Social Media Package Include?
Different providers may include different combinations of social media services.
Why Can Social Media Packages Be So Different?
There is no standard social media package.
One provider may offer a relatively simple package covering a small number of posts on one or two platforms.
Another may include several platforms, frequent posting, graphics, video content, community management, strategy meetings and detailed reporting.
Packages can also differ in the amount of original content being produced.
Some providers may create graphics, captions and videos internally.
Others may expect the business to supply photography, video footage, product information or other source material.
The number of posts, stories, reels, videos and other content formats included can also vary substantially.
Community management may be included in some packages and excluded from others.
Paid social media advertising may also be included, offered as an optional addition or charged separately.
For this reason, two social media packages with similar headline prices may represent very different levels of service.
When comparing social media packages, examine the platforms included, posting frequency, content creation, community management, advertising, reporting, communication, fees and ongoing support.
A Simpler Way To Compare Social Media Packages
Finding the right social media package can be difficult when providers use different package names, content allowances, platform limits and pricing structures.
Compare Digital Services is designed to make the process simpler.
Tell Us What You Need
Complete our quote request and tell us about your business, target audience, current social media accounts, preferred platforms and approximate requirements.
Connect With Relevant Providers
Your enquiry may be shared with suitable independent providers that service Australian businesses.
Compare Your Options
Review the proposed social media packages, platforms, content services, pricing and information provided by the businesses that respond.
Choose What Works for You
There is no obligation to proceed. You decide whether any of the options are suitable for your business.
What Should You Compare In A Social Media Package?
Start by checking exactly which social media platforms are included.
Understand how many posts, stories, reels, videos or other content pieces are included each month.
Clarify whether the provider creates written captions, graphics, images and video content.
Check whether content planning and strategy are included or treated as separate services.
Ask how content will be reviewed and approved before publication.
Clarify whether community management includes responding to comments, direct messages or enquiries.
Check whether account monitoring and optimisation are included.
Understand what reporting will be provided and how frequently it will be delivered.
Ask whether paid social advertising management is included in the package.
Clarify whether advertising spend paid directly to platforms is separate from the provider’s management fee.
Most importantly, determine whether the quoted package price reflects only provider management fees or also includes any other content production, advertising or additional service costs.
Before proceeding, independently assess the provider’s experience, previous work, proposed approach, communication, pricing, terms and ongoing support.
Social Media Package Pricing
Social media package pricing can be structured in several different ways.
Some providers charge a fixed monthly amount for a defined level of social media management.
Others may offer several package tiers based on the number of platforms, posting frequency or volume of content.
Packages may also vary according to the amount of community management, reporting, strategy or creative work included.
Photography, video production, influencer activity or paid advertising management may sometimes involve additional charges.
Advertising budgets paid directly to social media platforms are often separate from the provider’s package fee.
A lower-priced package does not automatically mean the total social media cost will be lower.
Likewise, a more expensive package does not automatically mean it is more suitable.
The useful comparison is between the complete expected cost and what content creation, posting, platform management, engagement, reporting and support are actually included.
For a broader explanation of costs, see our Social Media Cost & Pricing guide.
Social Media Packages for Small Businesses
Small businesses do not necessarily require large or complicated social media packages.
A focused package may cover one or two important platforms and a manageable level of monthly content.
Some businesses may primarily require regular posts and basic account management.
Others may need video content, community engagement, paid advertising or more frequent publishing.
The appropriate package will depend on the business, industry, target audience, objectives and available resources.
A smaller package may be appropriate when the social media requirements are relatively focused.
As requirements grow, additional platforms, content formats or management services may be added where appropriate.
The important consideration is whether the package reflects what the business genuinely requires rather than simply choosing the package with the largest number of posts or platforms.
For more information specifically aimed at smaller businesses, see our Social Media for Small Business guide.
Social Media Packages vs Custom Management
Predefined social media packages can be useful when the required scope is relatively clear.
A package may establish the number of platforms, posts, content formats, reporting services and other deliverables from the beginning.
Custom management may instead be structured around more specific business requirements.
For example, a business using several platforms, frequent video content, paid advertising and extensive community management may require a more individually defined scope.
The distinction is not always absolute.
Some providers offer packages that can still be adjusted or expanded around the requirements of a particular business.
Neither approach is automatically more suitable.
The important consideration is whether the proposed service covers what the business actually requires without introducing unnecessary complexity or excluding important management work.
For a broader explanation of ongoing account management, see our Social Media Management guide.
Ready To Compare Social Media Packages?
The right social media package should reflect the actual content and management requirements of your business rather than simply offering the largest number of posts.
Compare Digital Services gives Australian businesses another way to explore social media providers, compare management packages and request quotes from independent providers.
Tell us about your business, platforms, audience, content requirements and the type of social media support you are considering.
There is no obligation to proceed with any provider that responds. Compare your options, ask questions and choose the service you believe is most suitable for your business.
Frequently Asked Questions About Social Media Packages
What is included in a social media package?
Packages may include content planning, caption writing, graphics, publishing, scheduling, community management, reporting and other account management services. Inclusions vary between providers.
How many social media platforms are included?
This varies. Some packages may cover one or two platforms, while others include several.
How many posts are included in a social media package?
There is no standard number. Posting frequency can vary depending on the package and provider.
Do social media packages include content creation?
They may. Some providers create captions, graphics, images or video content, while others require businesses to supply certain materials.
Do social media packages include paid advertising?
Not always. Paid advertising management may be included, offered as an optional extra or charged separately.
Is advertising spend included in a social media package?
Usually not automatically. Advertising budgets paid directly to social platforms may be separate from the provider’s management fee.
How much do social media packages cost?
There is no standard price. Pricing can depend on platforms, posting frequency, content requirements, community management and other services included.
Are social media packages suitable for small businesses?
They can be. A package can be structured around a smaller business’s platforms, audience, content needs and available resources.
Is custom social media management better than a package?
Not necessarily. The appropriate approach depends on the complexity and requirements of the particular business.
Should I choose the cheapest social media package?
Not automatically. Compare the platforms, content creation, posting frequency, community management, reporting, fees and support rather than headline price alone.
READY TO FIND A SOCIAL MEDIA PACKAGE THAT FITS YOUR BUSINESS?
